Your Website Is Your Digital Storefront
For local businesses in Topeka, your website serves as your 24/7 salesperson. While word-of-mouth and local reputation are invaluable, more than 80% of consumers research businesses online before making a purchase decision.
The Cost of an Outdated Website
An outdated or poorly designed website can actually hurt your business:
- Lost Credibility: 75% of users judge a company's credibility based on their website design
- Mobile Users Leave: Over 60% of searches happen on mobile devices—if your site isn't mobile-friendly, you're losing customers
- SEO Penalties: Search engines rank modern, fast websites higher than outdated ones
What Makes a Professional Website?
A professional website for your Topeka business should include:
1. Mobile-Responsive Design
Your site should look great and function perfectly on phones, tablets, and desktops.
2. Fast Load Times
Every second of load time costs you customers. Modern websites should load in under 3 seconds.
3. Local SEO Optimization
Appearing in "near me" searches and Google Maps results is essential for local businesses.
4. Clear Calls-to-Action
Make it easy for visitors to contact you, make a purchase, or book an appointment.
5. Security (HTTPS)
Customers need to trust your site with their information. SSL certificates are now standard.
The ROI of a Professional Website
One of our recent clients, Computer Store KS, saw a 600% increase in website traffic within 90 days of launching their new site. More importantly, they reported a significant increase in phone calls and walk-in customers who found them online.
Getting Started
If your website is more than 3-5 years old, or if it wasn't built with mobile users in mind, it's time for an upgrade. The good news? Modern web development has made professional websites more affordable than ever.
Ready to discuss your website needs? Contact us for a free consultation.